All blog posts

Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.

How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.

Find out the best ecommerce marketing practices for earning top spot in the search rankings.

A blanket approach to SMS in Europe will leave your audiences cold. Here’s why (and what you can do about it).

Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.

Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.